15.05.2006 13:29:00
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Univision Radio Ratings Explode Across the Country; ``Recuerdo'' and ``La Kalle'' Formats Fuel Phenomenal Growth
Univision Radio's Growth Explosion
Winter 2006 vs. Winter 2005
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Demographic Total Average Audience
Share Growth
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Persons 12+ +11.9%
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Adults 18-34 +16.2%
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Adults 25-54 +10.9%
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Demographic "Recuerdo" Demographic "La Kalle"
Stations' Average Stations'
Growth(a) Average
Growth(b)
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Persons 12+ +39.1% Persons 12+ +16.4%
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Adults 25-54 +52.7% Adults 18-34 +26.5%
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(a) Includes Recuerdo stations in Chicago, Houston, San Antonio, San
Diego, Phoenix and Fresno
(b) Includes La Kalle stations in New York, San Francisco, Chicago,
Dallas and Fresno
"The tremendous growth of Univision Radio stations across thecountry despite heightened levels of competition illustrates theappeal of our formats, our unique programming expertise, as well asthe benefits we reap from cross promoting our stations on theUnivision TV stations," said Gary Stone, President and Chief OperatingOfficer, Univision Radio. "Spanish-language radio is a fast-growingmarket segment characterized by a massive cultural influence thattranslates into a huge amount of buying power approaching One TrillionDollars. These Winter ratings increases have positioned our second andthird format offerings into the Top-5 or Top-10 ranking of radiostations regardless of language."
Univision Radio's varied formats emerge from the growing Hispanicpopulation's demand for music and entertainment that defines itsdiverse and changing lifestyle. From the end of 2005 into 2006,Univision Radio switched programming to its "Recuerdo" format on sixstations in six different markets. This music-intensive, adult hitsformat features favorites from the '70s, '80s and early '90s,targeting Adults 25-49 and complimenting Univision Radio's other,youth-targeted offerings. In addition, Univision Radio has launchedsuccessful "La Kalle" stations, which feature the Reggaeton formatderived from a unique mixture of Latin tropical sounds, Jamaicanreggae and urban hip-hop, in five major cities, including New York,Chicago, Dallas, San Francisco and Fresno.
In addition to boasting these two popular formats, whichincreasingly serve as targeted media vehicles and cross-promotionaltools with Univision's television and online properties, UnivisionRadio is home to some of the leading morning radio celebrities in thecountry. Piolin, Javier Romero & Osvaldo Vega, Raul Brindis and ElPistolero, who inform and amuse listeners nationally by syndicationwhile broadcasting from their hometowns of Los Angeles, Miami, Houstonand Chicago, respectively, contribute to Univision Radio's unmatchedability to reach over 11 million listeners each week.
Local Highlights
-- In Los Angeles, the #1 radio market in the country, Univision Radio has an impressive three out of the Top 10-ranked stations in the total market among Adults 18-49 in any language, including the #1 and #2 ranked radio stations.
-- In 13 out of the 16 markets in which Univision has radio stations measured by the 2006 Winter Book, Univision Radio has at least one of the Top 5-ranked stations in the total market in Los Angeles, Chicago, Houston, San Francisco, Dallas, Miami, San Diego, Phoenix, San Antonio, Albuquerque, Fresno, Las Vegas and Puerto Rico, among all Adults 18-49.
-- In addition, Univision Radio has at least two of the Top 5-ranked stations in the total market in Los Angeles, Chicago, Houston, Dallas, San Antonio and Phoenix, due in large part to the success of the new "Recuerdo"-formatted stations.
Univision Communications Inc. is the premier Spanish-languagemedia company in the United States. Its operations include UnivisionNetwork, the most-watched Spanish-language broadcast televisionnetwork in the U.S. reaching 98% of U.S. Hispanic Households;TeleFutura Network, a general-interest Spanish-language broadcasttelevision network, which was launched in 2002 and now reaches 86% ofU.S. Hispanic Households; Galavision, the country's leadingSpanish-language cable network; Univision Television Group, which ownsand operates 62 television stations in major U.S. Hispanic markets andPuerto Rico; Univision Radio, the leading Spanish-language radio groupwhich owns and/or operates 69 radio stations in 16 of the top 25 U.S.Hispanic markets and 4 stations in Puerto Rico; Univision Music Group,which includes Univision Records, Fonovisa Records, La Calle and a 50%interest in Mexico-based Disa Records labels as well as Fonomusic andAmerica Musical Publishing companies; and Univision Online, thepremier Spanish-language Internet destination in the U.S. located athttp://www.univision.com. Univision Communications also has a 50%interest in TuTv, a joint venture formed to broadcast Televisa's paytelevision channels in the U.S., and a non-voting 14.9% interest inEntravision Communications Corporation, a public Spanish-languagemedia company. Univision Communications is headquartered in LosAngeles with television network operations in Miami and television andradio stations and sales offices in major cities throughout the UnitedStates.
For more information, please visit http://www.univision.net.
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